About Us

Our Ethos

Our 7 branches cover England and Scotland and are run from 4 small farms, which are based out in the gorgeous countryside of Cornwall, Kent, Norfolk and North Yorkshire. Each farm is family run with many years of small-scale poultry keeping/breeding experience.

What makes us an ethical provider?

Our company strives to have a positive social and environmental impact and this ethos underpins everything we do:

  • Education
  • Animal Welfare
  • Safeguarding Biodiversity
  • Wildlife Conservation
  • Supporting Charities & Social Enterprise

Please see below for more detailed information about each of these areas.

Education

We aim to provide a first-rate professional service which results in valuable and meaningful learning. We do this by providing an incredible experience and quality resources, backed up with expert advice and support.

Animal Welfare

We are advocates of ‘old school’, low intensity traditional smallholder farming methods – as close as possible to what nature intended. We have the facilities, knowledge and experience in place to responsibly offer this service – visit our regularly updated photo blog and branch farm galleries to find out more.

As rare and pure breed poultry breeders in our own right, all 4 branch farms have signed the Rare Breeds Survival Trust Pledge to help protect breeds from extinction and to support “The Five Freedoms”, which ensures our birds have a good life and a life worth living.

Settings may choose to sign over ownership of their birds to us at the end of the hatching experience. We NEVER put pressure on settings to re-home the birds themselves. Information is provided to ensure an informed decision regarding rehoming can be made and we are available to advise further if required. Incredible Eggs does not support the rehoming of birds with animal sanctuaries or rescue centres. These organisations are working with limited resources, which should be kept available for genuine animal welfare cases.

Safeguarding Biodiversity

As well as rearing the more practical hybrid and utility strains of poultry, we preserve heritage pure and rare breeds. The survival of these old breeds with their wonderful histories, variations, characters and quirks is entirely dependent upon human support. You can find out more about some of the individual breeds we protect on our photo blog.

Incredible Eggs are delighted to officially sponsor the Rare Breeds Survival Trust. This is a conservation charity whose purpose is to secure the continued existence and viability of native farm animals of the United Kingdom. It was founded in 1973 and since then, no UK-native breed has become extinct. Amongst many other things, the RBST maintains a watch list of rare native breeds of cattle, sheep, pigs, horses, goats and poultry.

Many of the birds we breed are now so low in numbers that they are listed as ‘at risk’ by the trust.

Wildlife Conservation

We are working alongside specialist breeders, farmers and landowners to increase the numbers of Grey Partridges in the wild. This once common native bird is now on the Birds of Conservation Concern ‘red list’. Red is the highest conservation priority, with species needing urgent action.

Our ‘hatch-for release’ partridge kits offer key stage 2+ the opportunity to get involved with a real, live wildlife conservation project.

Read more here > 

Each branch farm of Incredible Eggs has been working hard to create and maintain habitats which both benefit the wildlife we protect on our land and helps combat the climate challenges now facing our planet.

Read more here >

Charity Work & Partnerships

Roald Dahl's Marvellous Children's Charity

Incredible Eggs are proud to officially support the amazing Roald Dahl’s Marvellous Children’s Charity, which provides specialist nurses for children with serious illnesses. We support this charity by promoting their work and fundraising events throughout England and Scotland and via our own donations.

Our minimum pledge for 2020 is £850

Just One Tree

Just One Tree is a not-for-profit social enterprise who guarantee to plant at least one rainforest tree for every £1 they receive. In addition to our own tree planting schedule here in the UK, Incredible Eggs is delighted to also finance the planting of trees further afield through this partnership.

Number of rainforest trees Incredible Eggs are planting in 2020 via Just One Tree = 100

Estimated tonnes of CO2 they will remove from the atmosphere every year once mature = 2

Rare Breeds Survival Trust

As well as promoting the work of the Rare Breeds Survival Trust, Incredible Eggs are providing sponsorship funding to this invaluable organisation in 2020. The Rare Breeds Survival Trust is a conservation charity whose purpose is to secure the continued existence and viability of native farm animals of the United Kingdom. As pure and rare breed poultry breeders, we protect 14 of the rare poultry breeds on the RBST ‘watchlist‘.

Our sponsorship funding for 2020 = £240

A big THANK YOU to those who book with Incredible Eggs!

It’s because of you that it’s possible for us to support the work of these organisations through sponsorship, so thank you for helping us to help them!

If you are a charity or social enterprise working in a related field and would benefit from sponsorship, please do get in touch by emailing headoffice@incredibleeggs.co.uk. We’d love to hear from you!

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